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If you’re not big on technology then you probably aren’t aware of what’s going on when it comes to how the living room will be entertaining us in the future.

Analog tv broadcasting is supposed to be ending soon and everything will be all digitally broadcasted, which is great for the consumers because now we have more options (and better quality shows).

One thing that digital broadcasting requires is a network that is capable of pushing out a lot of data without any hiccups.

Cable companies are now starting to push even faster internet speeds.

Cable companies really shouldn’t care too much because they’re just providing a service and not actually creating the content. 

That leaves media companies, which seem to hate conforming to the information age versus the tech people which understand that whoever controls the flow of content, in any form has power (Google is the example here).

At this point you’re probably asking what exactly does this have to do with the Blueray/hd-dvd commercials that you’re now starting to see on television.

Here is the answer:

More than likely you either own an xbox, xbox 360, ps3, a media pc, a tivo, dvr, apple tv or at the very least an ipod.

If you don’t own one of the following i’m pretty sure that you know of a few people that own a few of the following.

All of these items have built in hard drives, where as only one has the “next gen” video format built in.

The reason why only one of these has this new hi def formats is because companies realize that traditional optical media will not be the standard when it comes to how data is delivered to the home or to the end user.

One terabyte hard drives are now very reasonable and within a year they will probably become standard in personal computers, which will drop the price down even more while the storage limits increase.

Blueray and hd-dvd are fairly expensive right now, especially compared to dvd but eventually it will come down, just not as fast as hard drives.

Another benefit of hard drives is that a company can build a piece of hardware with their own security settings and then mass produce it, not having to worry about everyone having different configurations.

A prime example of this is the Xbox 360.